Marketplace Associate Director

Description

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

About the role

In your role you will be responsible for negotiating and purchasing of media. Activities include plan development and investment maintenance; working with Strategy & Planning to develop recommendations for client campaigns; tracking all aspects of campaign (i.e.

authorizations, specifications, reports, buy changes, etc.); collaborating with Insights team on reporting and analysis to benchmark and value reporting; and managing relationships with media partners.

With our deep industry expertise, we navigate the ever-changing media landscape to

create meaningful connections. Our commitment to transparency and accountability drives

best-in-class results for our clients. Leveraging our exceptional relationships to keep our finger on the pulse of all things Media.

What will make you stand out

Able to construct and present effective and future facing Implementation plans, that are grounded in strategic priorities and data-led optimisation recommendations.
Maintain an in-depth knowledge of the media landscape, able to confidently articulate and train others on core media principles and the how each media touchpoint can fuel growth for clients.
Ownership of the media plan (creating, developing, updating and reconciling), including the distribution to all key stakeholders.
Identify and lead product innovation opportunities for your clients and with your teams.
Lead non-biddable projects across your client remit, working collaboratively with stakeholders to define and deliver success.
Collaborate closely with internal product teams including GroupM proprietary product and service teams to ensure you have a robust understanding about their offerings and relevance to our clients, can clearly articulate their benefits of their inclusion, with a focus on identifying growth opportunities that can help transform client Implementation plans.
Lead initiatives to improve both agency and client capabilities, working across vendors and partners to achieve success. Seek to find, communicate and implement improvements in all aspects of the role.
A pivotal role for client media audits, media negotiations and billings forecasting, working hand in hand with your key stakeholders to deliver to goals and client KPI’s.
Ensure your team are delivering on time and with accuracy.
Well-established understanding of media planning principles, including agency practices and philosophies.
Actively contribute to new business development and pitching when required.
Leads smaller contract negations with Directors and Group Directors support.

More about You

Holds a deep practical knowledge of Media Investment.
Requires a minimum of 5 years of experience.
Relevant qualification in Media or Marketing
Experience leading Projects, preferably with a qualification in Project Management

What we can offer you